VIYELLA

E-COMMERCE DIGITAL MARKETING DESIGN

A British fashion retail brand required a modern yet traditional design overhaul on its website and emails. The aim of the overhaul was to make it user-friendly for their older audience as well as not making too many major changes, which could be confusing. Viyella is a British fashion brand founded in 1874, specialising in country attire which has 41 standalone stores and 63 concessions in department stores including House of Fraser, Allders and Fenwick. I was responsible for designing responsive landing pages, feature pages and regular email newsletters. Take a look at two of my favourite feature pages below…