RAGING LION FITNESS

BRAND IDENTITY & APPAREL DESIGN

It was a pleasure helping a personal fitness trainer to express his company name within a logo that could be utilised on print and on offline materials. Raging Lion Fitness is a personal training service based in Berkshire, created by body transformation coach Clinton Makudubure in 2017. He offers nutritional advice, mindset coaching as well as helping all clients achieve their health and fitness goals.

OVERVIEW

I was invited by Clinton to come up with a logo that would correspond well with the brand name ‘Raging Lion Fitness’, that could also be used on small materials such as business cards as well as being printed onto various fitness garments. I was asked to design a fierce looking lion and combine this with gym equipment. I was responsible for selecting an appropriate unisex colour scheme that would be appealing to gym go-ers. I was also responsible for taking photographs and videos of Clinton demonstrating different exercises and workouts to be used across different social media accounts for Raging Lion Fitness.