LONG TALL SALLY
E-COMMERCE DIGITAL MARKETING DESIGN
I had the pleasure of working with an international retailer to design and create their email newsletters, blog pages, web content and social media graphics. Long Tall Sally is a UK based, omnichannel high street womenswear retailer specifically for tall women 5″8 and over since 1976. It has 26 stores globally (UK, USA, Canada, Germany and Netherlands). Long Tall Sally drives its sales through their catalogue and e-commerce website so a strong and consistent brand image style was key to the success of this project. See how I helped them achieve this below…
Long Tall Sally wanted to capture and engage their contacts from across the globe, including Germany, France, America and Canada. I designed regular email newsletters to be sent out to their global subscribers, specifically designed to display content of products and offers.
Social Media Graphics
Long Tall Sally wanted to stay socially relevant and on brand to their large social media fan base, with 104k likes on Facebook, 24k followers on Instagram and 7k followers on Twitter. I used their brand identity to design social media graphics for all 3 platforms with the aim to promote special offers, tall facts as well as latest trends and collections.
Hiring The Heart Recruitment Pack
Long Tall Sally wanted a strong employer brand as well as a consumer brand. So, I designed a recruitment pack from initial design concept to choosing the appropriate packaging. These were to be distributed across all 60 stores for management to use when recruiting new staff during an interview process. The aim of this project was to keep within brand guidelines and keep it convenient, so a manager could quickly see each category, ensuring it was easy to flick through when conducting an interview.
To visually represent the findings from Long Tall Sally’s customer survey on shoe buying habits, I designed an infographic. The results from 3,615 women who entered the survey helped the brand understand their customers better. You can see the full-size infographic here.