E-COMMERCE DIGITAL MARKETING DESIGN
A highly respected, well-known retailer with deep UK roots required a modern refresh on its marketing look and feel. I was responsible for designing email newsletters, landing pages, feature pages and social media graphics for Austin Reed. This British fashion retailer founded in 1990, had customers such as Winston ChurchillI and The Beatles. It specialised in men and women’s formal wear. It had over 120 stores, with its flagship store on Regent Street before being acquired by Edinburgh Woollen Mill in 2016. See how I helped Austin Reed achieve their aim of becoming a modern retailer below…
Austin Reed went through a design overhaul across the website with the aim to refresh the whole website giving it an updated and modern feel and improve the user experience. I designed sharp, contemporary landing pages and web content on the Austin Reed website.
Social Media Graphics
Austin Reed needed to mimic their new modern style across their social media platforms to appease their fan base of 6k likes on Facebook, 1k followers on Instagram and 3k followers on Twitter. I designed social media graphics across all platforms to showcase their latest collections, campaigns and offers.
It was important for Austin Reed to have content that was engaging as well as making it an enjoyable journey for the users, encouraging them to scroll down to view the whole email as well as clicking on call to actions. So, I designed daily email newsletters that captured the reader and showcased the latest collections, special offers, price reductions and new campaigns.